For the briefs we use 95% GOTS certified organic cotton, mixed with 5% elastane. GOTS monitors the whole production from plant to product, using less water, chemicals and energy while treating people ethically.
No one is a fan of flappy labels. That’s why the care label is printed on the inside. The Adam logo conceals the waistband stitching and overall adam uses a special stitching technique called Flat-lock. See? No itchy stuff.
Adam sewn in the highest quality waistband one can make. It's sturdy, has a soft-coated finish on the inside and lasts you a gazillion washings.