Volcom stands as a beacon of innovation and authenticity in the action sports world. Founded in 1991 with a bold motto, "Youth Against Establishment," Volcom has carved its niche by championing the young, the rebellious, and the creative. It’s not just a brand; it’s a lifestyle fueled by the passion for surfing, skateboarding, and snowboarding.

History and Evolution

Born out of the desire to break free from the constraints of conventional sports brands, Volcom was established by Richard Woolcott and Tucker Hall during a snowboarding trip. What started as a grassroots project selling homemade clothes has blossomed into a global phenomenon. The brand became a symbol of counterculture, pushing boundaries in both sport and style. Over the decades, Volcom has expanded its reach while staying true to its core values of art, music, films, and athlete-driven performance.

Product Range

Volcom’s product line encapsulates the essence of freedom and durability. Their offerings include high-quality apparel, footwear, and accessories designed for those who aren’t afraid to stand out. Key to their product development is the Volcom Stone’s innovative design philosophy, which integrates durability, functionality, and artistic style. This approach is evident in their patented technologies like the Cinch Fly Technology on boardshorts and the Zip Tech® jacket to pants interface in snow gear, providing unmatched comfort and support in extreme conditions.

Commitment to Sustainability

Adhering to its mantra "True To This," Volcom leads with a strong commitment to environmental sustainability. Their initiatives include the use of recycled materials in products, reducing water usage, and promoting sustainable practices across all operations. The Eco-True program is perhaps the most reflective of their green philosophy, ensuring that every product made is part of a larger goal towards environmental responsibility.

Volcom in Action

Volcom’s impact on sports is profound. They sponsor top athletes in surfing, skateboarding, and snowboarding, including names like Ryan Burch and Ozzie Wright, who embody the brand's ethos. Volcom also hosts prestigious events like the Volcom Pipe Pro, a top-tier surfing competition that not only showcases elite talent but also promotes environmental awareness through its ‘Sustainable by Design’ campaign.

Volcom and Culture

Volcom's influence extends beyond sports, into realms of music, art, and film. They've collaborated with iconic artists and musicians, producing everything from limited edition apparel to exclusive soundtracks for their films. Volcom Entertainment, their music label, has supported underground music scenes and helped emerging artists get the recognition they deserve.

Volcom remains steadfast in its mission to provide innovative and high-quality products while advocating for sustainability and supporting the counter-culture of action sports. Explore the Volcom collection on BehindThePines.eu and embrace the spirit of creative liberation that Volcom can offer.