Armada

Snowboarding does not need just another brand. It needs another good one. Armada Snowboards was built with that exact belief at its core. A brand shaped for today’s riders, the ones who still look at any slope, rock or forgotten feature and see possibility instead of limitation. Armada exists to support that mindset and to keep pushing snowboarding forward without losing what made it special in the first place.

Armada started with people who live snowboarding every day. From team riders to product designers, engineers and sales reps, this brand is built by lifelong, obsessive snowboarders. Snowboarding is not a side project or a seasonal job here, it is the common language that connects every part of the company. That shared foundation shows in how Armada designs its boards and how decisions are made across the entire product line.

Every Armada snowboard is developed with freestyle at the forefront, not just in the park, but everywhere on the mountain. Freestyle is a way of riding, not a location. Park laps, side hits on the way back to the lift, natural features found by accident, Armada boards are designed to feel playful, supportive and confidence inspiring in all of it. Shapes, profiles and flex patterns are tuned to encourage creativity while maintaining control and reliability in changing conditions.

Product development at Armada is driven by experience. Board engineers with decades of design knowledge work alongside riders who test products day in and day out. Nothing makes it into the lineup unless it passes real world testing by the team. From sidecut radius to base durability and binding interface details, every element is refined until the people who ride it trust it on their own days out. If it does not earn full approval internally, it does not ship.

The Armada snowboard team reflects the same values. Riders like Danimals, Stefi Luxton, Mike Liddle, Juliette Pelchat and Egan Wint bring a wide range of styles, terrain preferences and perspectives. Together they shape the direction of the brand, not just through riding, but through feedback and involvement in product development.

At Behind The Pines, we choose Armada Snowboards because the brand aligns with how we see snowboarding. Rider built, purpose driven and focused on progression through creativity. Armada does not tell you how to ride. It simply builds the tools that let you ride the mountain your own way, season after season.