Beyond Medals

Beyond Medals / Built From the Ride

Some brands are born in cubicles. Beyond Medals was born on snow.
Created by Swedish snowboarders Kevin Bäckström and Tor Lundström, the brand grew out of a shared visio; to make outerwear that performs at the highest level but still looks at home far away from the mountain. What started as a film project between friends became one of the most influential movements in modern snowboarding culture: style, community, and freedom above all else.

At Behind The Pines, we connect deeply with that story. Beyond Medals represents everything we love about the intersection of performance, design, and authenticity. It’s outerwear with character, made by riders who live it.

From the Streets to the Alps

Before Beyond Medals became a brand, it was a collective; a creative outlet for Kevin and Tor to showcase their snowboarding, filmmaking, and distinctive aesthetic. Their videos stood out: raw, cinematic, with an effortless Scandinavian cool that resonated far beyond the snow community.

That same spirit is now woven into the clothing.
Each jacket, pant, and layer reflects the lifestyle they live; early mornings chasing powder, late nights editing footage, long drives between contests and mountain ranges. It’s technical gear made for movement, but it carries the ease of something you’d wear every day.

Beyond Medals isn’t about corporate slogans or sponsored podiums. It’s about the culture that surrounds snowboarding, the music, the travel, the friendships, and the sense of style that defines a generation of riders.

Scandinavian Design, Lived-In Function

There’s a quiet confidence to every Beyond Medals piece. The lines are clean. The colours are muted. Nothing shouts for attention, yet everything feels deliberate.

• Technical outerwear built with waterproof fabrics, taped seams and thoughtful ventilation.

• Insulating layers that balance warmth and breathability.

• Everyday pieces like fleece hoodies and relaxed pants designed for both slope and street.

It’s Scandinavian design translated through the lens of real riders, minimalist, durable, and completely wearable.

This isn’t about perfection; it’s about flow, gear that adapts to weather, to movement, to mood.

The Beyond Medals Mindset

Kevin and Tor built Beyond Medals around a simple idea: good riding comes from feeling good. What you wear should move with you, not against you. The same mindset that drives their film projects shapes their apparel, creativity, freedom, and a respect for craftsmanship.

It’s that blend of style and substance that caught our attention at Behind The Pines.
We don’t just look for technical performance, we look for narrative. For brands that mean something to the people who wear them. Beyond Medals is exactly that: a story told through fabric, movement, and design.

A Natural Fit

Behind The Pines and Beyond Medals share the same energy, a deep respect for the outdoors, for creativity, and for doing things your own way.
Our curated selection includes shell jackets, insulated mid-layers, fleeces, and snow pants, chosen for their versatility and design integrity. They’re built to handle storms and seasons, but just as at home in the city as on the chairlift.

Every piece carries a sense of balance: between functionality and form, between movement and stillness.

Shop the Story

Beyond Medals isn’t just a label, it’s a way of moving through the world.
Born from friendship, refined by experience, and trusted by riders everywhere.

Discover the collection at Behind The Pines and see what happens when style and performance finally speak the same language.